Depending on your outlook, social media might be either the promotional opportunity that is best or the largest productivity drain since the Internet found its way to the workplace a decade past. The pitfalls? Recent studies confirm that sites like YouTube and Facebook are accountable for stealing hundreds of hours from employers each year. Nucleus Research, a Boston-based IT research and consulting firm, for example, released a study this year that found businesses that allow employees to access Facebook lose an average percentage of overall employee productivity during the workday. It’s power? Social Trading & Investment media is used by some companies as a business promotion tool, and extra studies indicate the collaboration and knowledge-sharing advantages of social media may far outweigh the risks of lost productivity. PennEnergy along with the Oil & Gas Research Center explored this issue and discovered that more than 40 percent of engineering professionals believed they could save a minimum of one hour per day using information sharing technologies, and also the actual obstacle was company management not seeing that potential.
Consider the part of workers. Consider the accompanying role of your workers in attaining your social networking objectives, once you see how social media may best help your organization. Should your human resources possess the ability to scan the site for prospective talent and individual manage an active page on LinkedIn? Should your promotion man tweet about new product development on Twitter? Should your customer service person administer a Facebook group for users of services and your products? Comprehending how employees find into your entire societal media strategy can help you craft a policy to take advantage of it. Create a corresponding policy. This could be the most vital step for employers today, not just for protecting their businesses in general but in addition for shielding productivity. One of the reasons social media threatens many business owners is because they fear workers may say something openly which will harm the business – whether it be something defamatory about the company, derogatory insensitive to customers, about a supervisor or even spilling trade secrets.
A clear policy addressing these issues and also a formalised system for coping with problems watch over the business in case of an issue and can serve as a strong deterrent against these possibly dangerous activities. An excellent policy will cover a myriad of problems, including first and foremost that employees should not have any expectation of privacy for their activities during company time on company gear. It may address effects for maligning the company, fees for spilling proprietary info, sexual harassment, even decency clauses where they apply. As it pertains to social networking, managers and business owners report their greatest fear is that the tools will undoubtedly be abused and that the organisation is going to lose charge of its own messages. The truth is the fact that if people are badmouthing your business, that fact will not change; so you can cope with it will just open your eyes to it. Additionally, if you trust your employees enough to speak with your customers, you ought to manage to trust once they’re trained them to use social media responsibly. Manage, preempt, and the key is to control social media. A methodical, well-communicated policy is the manner.